market research news and information

Colmar Brunton wins Social Marketing Research Poster

Recently Colmar won the 2013 World Social Marketing Poster Competition at the recent International Social Marketing Conference in Canada.

ACCC quad bike practices research

The Australian Competition and Consumer Commission (ACCC) has overall Federal responsibility for product safety. Given an increase in deaths and injuries among quad bike users in recent years, the ACCC approached Colmar Brunton to undertake a survey of recreational quad bike users to examine awareness, attitudes and behaviours relating to safe recreational quad bike usage.

Cape York Welfare Reform (CYWR) Evaluation Report

The Cape York Welfare Reform evaluation was release this morning which includes Colmar Bruntons Social Change Research Study, Aggregated Report. The report provides evidence from the range of evaluation activities conducted under the evaluation framework, and seeks to answer the key strategic evaluation questions for the trial about changes in social norms and behaviour.

Fewer marketers using social networking: Report

The 2013 Senior Marketer Monitor, conducted by the Australian Marketing Institute and Colmar Brunton, is based on a survey of 259 senior marketing professionals in Australia.

Research News article: All you need is a little apptitude

Kylie Brosnan, Managing Director Your Source, Social Policy and Evaluation Research, discusses how creative use of mobile apps and tablet-based interfaces can improve participant engagement in some unexpected places.

CrowdScreen Webinar Presented by Peter Kenny and Phillip Sargeant

CrowdScreen Webinar Presented by Peter Kenny and Phillip Sargeant

Drivers and barriers to seafood consumption in Australia

Dawn Birch and Meredith Lawley Faculty of Arts and Business, University of the Sunshine Coast, Sippy Downs, Australia, and Denise Hamblin Colmar Brunton Pty Ltd, Melbourne, Australia

National Broadband Network - enabled Telework to boost GDP

Today the Australian Government Department of Broadband Communication and the Digital Economy released its report on Creating jobs through NBN - Enabled network. The study was conducted by Colmar Brunton and Deloitte Access Economics.

Colmar Brunton presents results for Heritage Bank study

This is an annual study was conducted by Colmar Brunton for Heritage Bank. The Study Captured information on Brand Perceptions, Advertising impact, and product ownership and intentions.

WIN - GALLUP press release - AMERICAN ELECTIONS: 2012

Global polls shows among those who choose one of the two candidates, 81% favor Obama while 19% favor Romney

Colmar Brunton Sydney Office hosts a collection of photography work from HEAD ON

The exhibition is being lent to Colmar Brunton until next Thursday 20th September, and is part of the HEAD ON photo festival which was held in May - by the Tali Gallery in Rozelle.

Colmar Brunton works with Fuji Xerox

Earlier this year, Fuji Xerox commissioned Colmar Brunton Sydney to conduct research into the Legal Industry in Australia.

Oxfam Trailwalker Sydney

Last week end the fundraising and training activity of our three Oxfam Trailwalker teams culminated in the huge physical challenge to complete 100kms of walking along the rugged trail between and Sydney. The day dawned bright and clear, the conditions were perfect for the event...

Oxfam trailwalker Sydney

Over the weekend three teams from Colmar Brunton took on the Oxfam Trailwalker challenge and did a fantastic job. Congratulations guys!!

Colmar Brunton continues to work with Canstar Blue

For the past couple of years, Canstar Blue has used Colmar Brunton’s Opinions Paid panel to gauge customer satisfaction in different categories based on their experience with particular brands or suppliers in a set period.

Tasmanian women to have say in national workforce strategy

Colmar Brunton has been engaged by the Australian Government Office for Women, working closely with the Australian Workforce and Productivity Agency (formerly Skills Australia), to undertake a series of face-to-face consultation sessions to ensure that women’s perspectives and experiences inform the 2012 National Workforce Development Strategy.

Colmar Brunton conducts Community Perceptions study for the Advertising Standards Bureau (ASB)

In 2012, Colmar Brunton Social Research (CBSR) conducted a Community Perceptions study for the Advertising Standards Bureau (ASB).

Australian Crime Commission (ACC), awareness of ‘serious and organised investment fraud’

The study being conducted is a benchmark (pre-communication initiative) to get a measure of awareness of this among the target groups.

NSW The View from the Top: CEOs Forum

On 25th of July, Alistair Leathwood - Sydney Co Managing Director will sit on the AMSRS NSW The View from the Top: CEOs Forum Panel

'Let the fund raising begin!' Colmar Brunton OXFAM Trailwalker Teams

Colmar Brunton actively supports OXFAM where ever it can, This year we are proud to support three teams taking part in the 2012 Sydney Trailwalker Challenge.

Colmar Brunton Social Research - Superannuation reform research results released

In 2011-12 Colmar Brunton Social Research was commissioned by the Australian Taxation Office to undertake comprehensive research about super reforms.

Colmar Brunton sponsors BrisBannes Festival

On Thursday 14th June the Brisbane ad and marketing community experienced a night in Cannes as The Communications Council brought to Brisbane the best and brightest creative advertising and marketing campaigns from around the globe to be showcased in ultimate French style at the Brisbane Palace Barracks cinemas.

AFL Remote Regional Development Program in Wadeye, Northern Territory

In September 2011, the Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA) commissioned Colmar Brunton Social Research (CBSR) to undertake an independent participatory evaluation of the AFL Remote Regional Development Program in Wadeye, Northern Territory.

2012 REA Young Researcher of the Year

Last night Melissa DeVincentis took out the Young Researcher of the Year Award at the RICA Research Effectiveness Awards night held in Sydney

Australian First for Colmar Brunton

Consumers are six times more likely to search online for brands that have been advertised on the radio.

2012 Research Effectiveness Awards

Colmar Brunton is extremely proud of its incredibly strong line up for their years Research Effectiveness Awards

Connecting Up

Colmar Brunton has helped produce the 2011 Summary Report for Connecting Up examining Nonprofit sector's use of technology.

Colmar Brunton CEO Joan Young helps support Vinnies Sleepout

In 2011, 3500 people required homelessness support, of those 1500 were children. For just one night, Joan is going to find out what it’s like to be homeless...

National Reconciliation Week

National Reconciliation Week is an opportunity to focus on how Australians can better recognise each other, and recognise the contributions, cultures and histories of Aboriginal and Torres Strait Islander peoples. This includes formal recognition in the Australian Constitution. Colmar Brunton will celebrate this week and build on the respectful relationships shared by Aboriginal and Torres Strait Islander peoples and other Australians.

Colmar Brunton is managing the ‘myki Customer Experience Panel’

Following a competitive tender process, Colmar Brunton was appointed to manage the ‘myki Customer Experience Panel’ on behalf of the Transport Ticketing Authority.

Where to Next - Market Research Conference

'Where to next?', featuring insights from three of Australia's best Market Research trends studies, hot off the press! Come join us and discover what the future holds and how it will help you and your business.

Consumers Issue a Wake-Up Call for Australian Retailing

Australian retail failures such as the recent collapse of Borders Australia and Angus & Robertson will continue to occur unless retailers embrace online shopping, according to a new study into Australian shopping behaviour.

The research, conducted by market research firm Colmar Brunton,...

Colmar Brunton Gemius playing David to the Nielsen Goliath in Internet audience measurement.

Colmar Brunton CEO Matt Williamson is cognisant of the fact that his team are going up against the might of Nielsen in the IAB online audience measurement tender which is currently underway. The Australian owned market research company has partnered with Gemius, the leading online...

Gemius to join forces with Colmar Brunton for Australia's IAB online audience measurement tender

Gemius, the leading online audience measurement agency in the EMEA region (Europe, Middle East & Africa), has announced it will be partnering with Colmar Brunton, Australia's largest independently owned market research company, to compete for the Australian tender for online audience...

Colmar Brunton goes pink with McGrath Foundation

Colmar Brunton social research team recently won an exciting project aimed to guide the development of the McGrath Foundation's Youth Education Strategy. The strategy will involve a school-based program aimed at encouraging young Australians to become breast aware. The program is of high...

BRW Ride The Boom

The mining boom is drawing an economic fault line through Australia. On the one side are the resources industry and its service industries, on the other side is everything else. In this article Colmar Brunton explores how Australians believe the proceeds from the minerals resource rent...

Super savvy shoppers will only get smarter

In the October installment of Colmar Brunton's Shopper Pulse, produced in conjunction with Retail Media, the links between Loyalty Cards, Petrol offers and Price Discounts are explored. A key segment of consumers is found, the shoppers who go for the 'triple whammy' of utilizing all three...

Tradewar not a license to print money

Australian investors blame the United States for a looming currency crisis that threatens to turn into a trade war with China, according to a new Investor Pulse survey by Colmar Brunton and BusinessDay.

NAB rejection seen as bad omen for merger activity

This weeks Investor Pulse looks at he ACCC's decision to reject the NAB's bid for AXA Asia-Pacific. Australian Investors are reliveed about the decision however they feel as if the ACCC took too long to act and that this may delay future rulings. General sentiment indicates that the...

Melbourne beats Sydney in satisfaction survey

In the second installment of the Shopper Pulse, Colmar Brunton digs into the core drivers behind satisfaction. It is found that Melbourne shoppers are more satisfied than Sydney shoppers, country shoppers are more satisfied than metro shoppers and women are more polarizing in their...

Reporting season pivotal in lifting sentiment

Australian Investors confidence is growing. This weeks Investor Pulse survey see's a positive shift in sentiment and a growing proportion feeling that the share market will begin to see positive growth over the next 6 months. Positivity about growth is however somewhat offset by the fact...

Survey reveals strong investor support for BHP bid

This weeks Investor Pulse survey canvases Austalian Investors opinions on BHP's hostile bid for Canada's Potash Corp. 46% of Austraian Investors feel that the bid, if succesful will increase BHP's shareprice. However, it appears there is a strong belief that the cash bid will need to...

BRW Show Me The Money

Why is it that we go to work everyday? In this BRW article, Colmar Brunton conducts a survey or Australian workers to find out what are their main motivations for having a job.

Punters back coalition but think Labor will win

This weeks Investor Pulse survey, two days out from the federal election, looks at how Australian Investors feel about who will grab top spot. In spite of the the majority feeling that the Coalition will form the stronger economic leadership group, 44% of Australian Investors still feel...

Supermarket switching and the use of catalogues

In this, the first of a monthly column written in conjunction with RetailWorld, Colmar Brunton explores the drivers behind super-market switching and catalogue purchasing habits. In this, a survey of household primary grocery purchasers, it becomes clear that catalogues are still a very...

Disillusioned investors overtaken by nostalgia

In a throw back to bygone years of the last Liberal government, this weeks Investor Pulse asks Australian Investors how they feel about the best economic leadership team. A polarising result shows Australian investors nostalgic in their views on economic leadership with a staggering 50%...

Cautiously pessimistic

With a rocky start to the earnings season Investor Pulse this week investigates where Australian Investors believe growth potential lies. Opinion indictates that the most potential is in the mining sector with 52% of investors placing this at the forefront of their profits growth...

The factors that make market watchers go to the polls

This week Investor Pulse looks at voters preference for the upcoming federal election. Despitethat Labour claims to have carried Australia though the GFC on the back of the Rudd's economic stimulus package the majority of Australian Investors surveyed think that a Liberal government with...

Bubble-burst fears rise

This weeks Investor pulse investigates Australian Investor sentiment towards the property market. For the first time this year the majority of Australian Investors think that the market will remain flat or fall within 5%. This is driven by the growing belief that Australia is experiencing...

BRW Migrant Millionaires

Appearing in the July issue of BRW magazine this article explores the lives and successes of a select few "Migrant Millionaires" and their relationships with Australia and their home countries. Colmar Brunton research has been used to indicate the Australian populations feelings towards...

Gillard gets cautious nod of approval from investors

Australian Investors are confident in our first female Prime Minister. However although Julia Gillard has their confidence she runs the risk of losing it should she push back on a decision for the mining super profits tax. Investors are also split 50/50 on whether Wayne Swan should have...

Fury rises over payout for David Jones boss

In this Investor Pulse survey Adele Ferguson and Colmar Brunton investigate the damage done by the sexual abuse allegations made against former CEO Mark McInnes. The skew is towards more women finding the situation dissatisfying though generally there is concensus with 81% of Australian...

Colmar Brunton presents a paper on Twitter at the ESOMAR APAC Conference in Bangkok

Colmar Brunton partner and leading global industry thought leader Ray Poynter took centre stage at the ESOMAR APAC Conference in Bangkok to present his paper Will Twitter change the way that market researchers communicate? The paper looked at market researchers and asked whether social...

Aussie investors alert not yet alarmed

This weeks investor pulse looks at Australian Investor sentiment given the recently unstable European and American economies. Investor Pulse showed that in the local economy 70% of respondents have done nothing to alter where they are putting their money and a mere 2% saying they had...

Investors fear broken hearts if 'break fees' are not outlawed

Investors want their boards to stop signing up to ''break fee'' agreements with potential takeover or merger partners, fees that could result in millions of dollars of shareholders' money being given away. More than 60 per cent of respondents to the Investor Pulse survey - a joint venture...

Investors agree it's all a matter of class and banks should settle actions over fees

In light of the alleged gouging of $5 million in late fees from consumers, this weeks Investor Pulse looks at Australian Investors feelings towards the banks and their handling of the situation. Of particular note is that 74% of Australian Investors believe that the banks should break...

Investors not happy with the government's record

This weeks Investor Pulse looks at how Australian Investors feel towards the Rudd governments economic credibility. On the back of Rudd's insistence that he will bring the country back in to surplus three years ahead of schedule, 60% of Australian Investors reject the governments claims...

Few oppose a tax cut on savings, but what of property?

This weeks Investor Pulse looks at Australian Investors opinions on the rumored tax cut on savings. A sizeable 85% of Australian Investors feel that this is a good idea. Given 67% of Australia Investors believe we're in the grip of a property bubble it's unsurprising that Rudd's idea of...

Investors peeved by Rudd's tax reforms

This weeks investor pulse indicates that Australian Investors feel as though Kevin Rudd has missed the mark on the learnings from the Henry Tax Review. The latest Investor Pulse survey indicates that 64% of Australian Investors feel that the proposed tax reforms are going to be bad for...

Shops wait for drop at the till

The retail sector is not looking good. This weeks Investor Pulse looks at findings from the Evans & Partners retail survey. Australian Investors appear to agree that retail is being hit heavily by the evaporation of federal stimulus and rising interest rates.

Super funds need some tunnel vision

In the light of Lane Cove Tunnel ownership collapse, this weeks Investor Pulse looks at Superannuation funds and their ability to plug the deficit in Australian infrastructure invesment. The majority of Australian investors feel that Australias infrastructure is not up to scratch and that...

Pricing cuts both ways

This weeks Investor pulse investigates how Australian Investors feel about the $2 billion deal that Kerry Stokes is brokering between his group, West-Trac and Channel 7. According to investor Pulse a massive 94% of Investors surveyed believe that the deal is better for Kerry Stokes than...

Housing stress may bring political pain

This weeks Investor Pulse looks at the relationship between housing affordability and swinging voters in the eminent federal election. One in three Australian Investors state that their voting intentions will be affected by their ability to buy a house.

Uphill Task for Super Reformers

This weeks Investor Pulse finds that almost a year after Kevin Rudd's plea to Australian workers to voluntarily top up their super accounts, the uptake is lower than desired. Colmar Brunton research finds that 40% of Australian workers admit to their contribution are below 5% of annual...

Colmar Brunton wins inaugural innovation award at 2010 AMSRS Research Effectiveness Awards

Colmar Brunton Research Director David Bruce and Michele Hendrie from the Attorney General's Department have been awarded the inaugural Award for Innovation at the 2010 AMSRS Research Effectiveness Awards.

The new judge's award honours the most innovative research design from all entries...

Australia's Property Bubble: It's here

This weeks Investor pulse rates Sydney as Australia's strongest property market in the eyes of Australian Investors. A bullsih bunch, 67% of Australian Investors believe it is still a good time to buy given low supply and supply shortages dictating that rental income will remain high and...

BRW - Rock and a Hard Place

The Australian Competition and Consumer Commission are charged with making sure there is a healthy competition in business, yet neither consumers nor business are happy with the job that they do. This report in the BRW looks at the role of the ACCC, and uses research conducted by Colmar...

Investors Fume Over Toothless Watchdog

This weeks Investor pulse looks at a frustrated Australian Investors and their apparent little importance to the powers that be. 87% of Australian Retail Investors feel that they are overlooked by companies, the regulator and the government while a still substantial 81% feel their...

Big Banks Too Powerful: Investors

This weeks Investor Pulse looks at Australian investor sentiment towards the big four Australian banks and the proposed merger between NAB and AXA Asia Pacific. Australian Investors feel that the big four banks already wield enough power, in fact 57% think that the ACCC should step in and...

Investors Pounce on Signs of Weakness

On the back of the new seasons profit figures this weeks Investor Pulse has a look at how Australian investors feel about this reporting season. In particular, the number of major companies who have failed to provide future profit predictions. 91% of Australian Investors feel companies...

Investors hang up on Telstra

This weeks Investor Pulse investigates Australian investors opinions on where Telstra has gone wrong, who have been the best of the worst CEO's of the company and their opinion on Telstra's role in the NBN. Of particular interest this week is that 75% of Australian Investors believe that...

Resources Rent Tax Ruckus... Fix It, Dear Henry

This weeks Investor Pulse focuses on one of the key elements of The Henry Tax Review, the mining super profits tax. Given that full details of the tax had not yet been released, Investor sentiment was staunchly in opposition to a "big fat tax" on resource and mineral companies.

BRW Join the Home Office Revolution

Throughout the industrial revolution the workplace has been seen as a separate entity to the place of residence. Contemporary business practice however dictates that the variation of tasks, lifestyle and globalised workplace changes the way we work. Colmar Brunton provides national...

The Australian Human Rights News Article

Human rights within Australia is an issue perhaps most closely linked with international affairs. As reported in 2009 Brenan report of human rights, Australian's rarely consider human rights on our own soil. Colmar Brunton, who played a crucial role in the research for this landmark...

Bank Bashing a Hit as Margins Swell

This weeks Investor Pulse looks at the four pillars of Australian banking and the role they play for Australian investors. Of note has ben Wayne Swan's "Bank bashing", with a whoping 79% of Australian investors feeling that the government needs to step in to break the power the big four...

Investors Wary of Chinese Money

This weeks Investor Pulse investigates how Australian Investors feel towards Chinese investment, the Stern Hu affair and the moral and value judgements Australian investors apply when considering international investment.

Old Habits Die Hard as Investors Turn Bullish

The inaugural Investor Pulse of this weekly series by Adele Fergurson of Business Day, in partnership with Colmar Brunton, explores the bullish Australian investor sentiment in the wake of the global finalcial crisis. Of particular note is that one third of Australian investors are still...

BRW Pitch Perfect

The advertising industry is under increasing pressure to produce work that remains relevant to the increasingly busy consumer. Colmar Brunton conducted a survey of public opinion on advertising, split by channel, which is presented and reported upon in this article.

The Australian Financial Review - Survey Shows Budgets Set to Soar by 7pc Next Year

This article discusses at the findings of a survey conducted by Colmar Brunton, of senior marketing executives and their feelings towards the marketing industry in 2010.

Journal of AMI - Marketing Metrics

Marketing metrics are the necessary tools of the contemporary marketer. Steve Cierpicki from Colmar Brunton helps Flight Centre establish and achieve benchmark metrics in the tourism industry.

BRW The Business End (advertising)

The media space today is more saturated with advertising than it has ever been. In this article Colmar Brunton helps analyze the statement that has gained traction in the advertising industry, the words of Matthew Robson expressing that today's advertising is "extremely annoying and...

BRW Bubble Trouble

Australia's property market is a topic widely debated with the word "bubble" often used to describe the current market situation. Taking in to consideration international property trends, Colmar Brunton research supports the notion that Australian investors and home-owners are...

The Australian - Executive Salary Angers Puts Spotlight on Commission Report

The issue regarding executive salaries escalated in late 2009, with reports that executives from leading blue chip companies were receiving million dollar bonuses despite many in Australia still feeling the grip of a recession. A survey by Colmar Brunton confirmed that while equity...

BRW - Australians Believe the Worst is Over

Australians are optimistic about their recovery from the Global Financial Crisis. This article explores the nations opinions and predictions about what is to come post GFC. Colmar Brunton CEO, John Shanahan also makes insights on key recovery indicators.

AdNews - Connect Don't Discount

Exploring research conducted by Colmar Brunton on how Australian's were reacting to the economic climate, this article discusses how marketers should ditch discounts and focus on the emotional connections to survive.

B&T Marketing in Recession

In this article John Shanahan, Colmar Brunton Chief Executive broaches the topic of the role of marketing in a recession. Encouraging the profession to see itself as a crucial factor in maintaining a company's health during a time of financial instability, he earmarks three key points...