The Role of Sensory Research for FMCG Companies

When it comes to the competitive FMCG industry, market research is essential to ensure that your business continues to develop innovative products to stay relevant within the past-paced market. There…


Market Research in 2020

How to Improve Your Market Research Game in 2020

2020 marks not only the start of a new year but also a new decade – what better time to take your market research strategy to the next level! The market research industry is constantly changing as…


B2B Market Research Methods Can Help FMCG Companies

How B2B Market Research Methods Can Help FMCG Companies

The FMCG industry has traditionally been a business-to-consumer, or B2C, driven industry. However, there is much to be gained when FMCG companies evaluate their business-to-business, or B2B,…


Improved ROI through Market Research

How To Improve your Business' ROI Through Market Research

ROI, or return on investment, is a performance indicator used to look at the profitability of a business and the effectiveness of various investments. When your business is spending money, you want…


How to choose a market research consultant

How to Select A Market Research Consultant

The purpose of market research is to use targeted research methods to gain insight into the needs and preferences of your customers and it can be a useful tool when it comes to developing new ideas…


Successful Client Retention

Our Top 5 Tips for Successful Client Retention

In most businesses, there is a huge importance placed on client retention; there is often a focus on attracting new clients to ensure continued growth. However, client acquisition is only part of the…


Benefits of Using a Brand Consultant

Give your business the edge: the benefits of using a brand consultant

In a competitive marketplace, it’s imperative that you engage with your customers in new and innovative ways to ensure that your brand not only stands out from the crowd but also connects with the…


Voice of Customer

Quantifying Customer Experience: Developing a Voice of Customer Program

Customer experience is increasingly becoming an organisational focus for corporations and government departments alike, but many companies simply do not have the insights or tools to address the…