Qualitative and Quantitative Market Research Melbourne

Colmar Brunton understands market research in Melbourne and we work closely with our clients to help you understand the needs and desires of your customers for ongoing growth. We are one of Australia’s leading market research companies and we have an unparalleled understanding of the Australian population. With over 30 years of experience, our team of senior researchers apply the latest research techniques to provide valuable insights into your customers.

Colmar Brunton will work with your business to deliver better products, services and communications by delivering insights which make a difference.

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Enhancing the customer experience

Colmar Brunton understands how to make your brand the preferred choice in a business marketplace with a program consisting of qualitative and quantitative research. By mapping the end-to-end customer journey, we can ultimately guide the strategic direction of your business to ensure that you’re addressing the thoughts, feelings and behaviours of customers. Understanding brand health is essential to engaging your customers and Colmar Brunton will work with you to achieve optimal brand positioning. We support you in putting the customer voice in your business planning and decision making. Our ‘customer first’ approach and commitment to best practice allows us to support our clients in building a truly customer-centric organisation.

Innovative research techniques

Colmar Brunton are on the forefront of market research and our experienced team follow the highest standards and rigour in our research processes. We understand that researching people is a dynamic process and we bring creativity and imagination in the development of a market research approach. Our team creates true value for your business through our collaborative approach which provides new ideas for our clients. We create real insights which can be turned into action to achieve the goals of your business. Colmar Brunton supports you in making decisions for your future by listening to your customers.

Understanding the Australian population

Colmar Brunton have carried out ground-breaking market research across a range of populations to ensure that people are heard and understood. As an example of market research in Melbourne, Colmar Brunton conducted research for Transport for Victoria in order to evaluate the impact of major infrastructure disruptions to inform future planning. We have significant experience in large scale projects which require a mix of market research approaches for data collation. Colmar Brunton are also familiar with running programs which are subject to internal and external scrutiny.

Delivering excellence

At Colmar Brunton, our passion is to make a difference and we have established relationships with companies and government agencies. We are able to inspire better ideas due to our research designs and analysis which are tailored to the specific needs of your business. We promote growth into new and existing markets by tapping into the needs and desires of customers to unlock the potential of your business.

For support with market research in Melbourne, speak with Colmar Brunton today – let us inspire big changes for your business.