Colmar Brunton is one of Australia’s most experienced market research and evaluation agencies with proven performance in delivering better outcomes which make a real difference.

We understand the Australian population which allows us to carry out tailored market research for evidence-based insights. Our focus is connecting organisations with people so you can understand the needs and desires of your customers.
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What is Market Research?

Market research is the process of gathering information to meet the needs and desires of customers. Understanding the people who use your product or service informs future decisions and is essential for brand positioning. Market research is not simply about the research itself, but also using the data for innovation and new ideas going forward. Colmar Brunton leads the way with market research due to our extensive experience and tailored approach when ensures that the needs of your customers are met.

Qualitative Market Research: Deeper Understanding

The purpose of qualitative market research is to gain a deeper understanding of consumers for more in-depth insights. While quantitative market research is concerned with data, qualitative research focuses on more interpretive and exploratory approach. Some examples of qualitative research methods that we carry out include market research focus groups, direct observation, and interviews. Our researchers engage customers at all stages of their journey to gain insight into their thoughts, feelings and behaviours.

Quantitative Market Research: Analysing Data

Quantitative market research is the process of gathering numerical data so the results can be measured and translated into graphs or tables. Once obtained, quantitative data can be turned into statistics. In contrast to qualitative research, quantitative research is objective. An example of quantitative research is the Net Promoter Score which invites customers to rate their experience using a simple scale. For optimal results, Colmar Brunton uses both quantitative and qualitative approaches to obtain an understanding of the customer experience and to create new ideas and concepts.

Online Market Research

In an increasingly digital environment, online market research has been embraced as a way to engage with customers over a number of platforms. Online market research can be either quantitative or qualitative and is carried out over the internet. Online surveys and questionnaires are a popular form of capturing customers and social media monitoring can help provide valuable insight into the genuine options of customers.

Colmar Brunton is one of Australia’s leading market research agencies in Australia with over 25 years of experience. We have significant experience with commercial businesses, government departments and not for profit organisations and have a strong focus delivering real insights that make a difference to your company. Using a range of market research techniques which are tailored to suit your business, We have over 100 experienced researchers and to ensure close proximity to our clients, we have people based in Sydney, Melbourne, Canberra, Adelaide and Brisbane.

Speak with Colmar Brunton to learn more about how we can deliver better outcomes for your business with targeted research.